Digital Marketing Executive
A Result-Driven Digital Strategist
As a forward-thinking Digital Marketing Executive, I bridge the gap between creativity and analytics to deliver impactful, ROI-focused marketing initiatives. Whether it's driving website traffic, generating leads, or boosting sales, I'm dedicated to helping businesses achieve their business goals.
Over 10 Years of Excellence.
2023: Valley of the Moon Agency
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Founded and established Valley of the Moon Marketing, a dynamic marketing agency specializing in digital marketing, brand strategy, and social media management.
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Led a talented team of marketing experts.
2022: Rivalz Snacks
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Collaborated with Rivalz to develop comprehensive research for their business summary and pitch deck, providing actionable insights that informed their go-to-market strategy and helped drive business growth.
2022: AVX Agency
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Served as a change agent, driving comprehensive operational improvements that maximized efficiency and positioned the company for sustainable growth.
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Achieved an impressive 98% client retention rate.
2020: Farm Fresh to You
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75% of all acquisitions come through my PPC channels (Google & Bing).
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50% company-wide growth spurt during the pandemic.
2018: Travis Credit Union
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Broke Company Record - 10 Million dollars in 2 Months through a Certification Deposit Email Campaign based on data from an A/B test.
2017: Excellignce Learning Corporation
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Responsible for creative communications advancing Excelligence Learning Corporation’s transformation to becoming a leader in the early childhood industry.
2021: Meta
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Received 9 public “Thank You” notes from Full-Time employees for my content creations in Small Business Marketing Outreach.
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Created 3 Thought Leader articles for the enrichment of Meta internal knowledge.
2021: Starwest Botanicals
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Revived their email campaigns & social media presence.
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Results: Increased organic social reach & engagement by 616.7% and a 25% increase in revenue within a 28 day period.
2021: UC Davis
Adjunct Professor (Contracted) for Digital Marketing Bootcamp.
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Taught the next generation of digital marketing professionals with a 98% completion and certification rate.
Subject Matter Expert.
As a recognized Digital Marketing subject matter expert, I leverage my extensive knowledge and expertise to drive business growth, inform strategic decision-making, and educate others on the latest industry trends and best practices.
About Me.
With a passion for staying at the forefront of digital marketing trends and technologies, I've built a career as a forward-thinking Digital Marketing Executive. My expertise includes strategy development, campaign execution, and team leadership – all focused on helping businesses succeed in the ever-changing digital landscape.
Experience
2023 - Present
Valley of the Moon
Digital Marketing Agency
Founder
Founded and established Valley of the Moon Digital Marketing, a dynamic marketing agency specializing in digital marketing, brand strategy, and social media management. Developed and implemented the agency's vision, mission, and core values, laying the groundwork for sustainable success and expansion. Led a talented team of marketing experts, cultivating a collaborative and innovative atmosphere, and directed the creation and implementation of comprehensive marketing strategies encompassing market research, target audience analysis, and campaign optimization.
2022 -2023
AVX Digital
Director of Performance
Lead in developing successful, long-term digital marketing strategies for company and clients. As a subject matter expert of the growth team: highly data-driven, process-driven, and have strong expertise in growth through performance marketing and strategies. Oversee Google Ads, Paid Social, SEO, Content Creation, and Analytics.
2021 - 2022
Meta
Marketing Consultant
Consulting at Meta assisting Small Business Marketing in Global Business Marketing. Create content strategies for scaled marketing efforts to drive adoption of Meta’s small business solutions (Facebook, Instagram, Messenger & Whatsapp). Partner with channel marketing and product marketing teams to identify, prioritize, and create consistent positioning and messaging. Identify what makes marketing content successful and iterate on those learnings.
2019 - 2022
UC Davis
Adjunct Professor
Serve as an instructor for the UC Davis Continuing and Professional Education Digital Marketing Specialist Boot Camp, guiding students through a comprehensive 18-week curriculum. Covering fundamental digital marketing concepts, the program explores key pillars including Marketing Strategy, Digital Advertising, Web Analytics and Design, Content Marketing, and Email Marketing & CRM Software, empowering students to launch successful careers in the industry.
2020 - 2022
Farm Fresh to You
Head of Digital Marketing
Paid Performance
Responsible for all paid search campaigns, content creation, and budgets to ensure our online marketing efforts have the highest possible return on investment with Google and other search platforms. Budgets exceeding $1 million.
Rivalz
“Olivia is a down-to-earth digital marketing consultant driving results that exceed expectations."
Meta
"Olivia, shines as a VR thought leader, guiding the way to extraordinary experiences and redefining the marketing landscape in the realm of virtual reality."
UC Davis
“Olivia empowers clients through education, fueling remarkable growth in a dynamic business landscape.”
