As a seasoned Digital Marketing Expert, I partnered with Olde Sonoma Public House to amplify their social media presence, captivating a broader audience and driving business growth.

Challenge
Olde Sonoma Public House faced limited social media visibility, sparse content, and stagnant audience growth, hindering their ability to connect with locals and tourists alike.

Objectives

• Enhance social media visibility and reach

• Develop a consistent stream of engaging content

• Grow and convert social media audience into patrons

 

Strategy and Implementation

1. Content Creation: I crafted a content plan showcasing Olde Sonoma's unique ambiance, history, and picturesque surroundings.

2. Consistency: Established a regular posting schedule to ensure continuous engagement.

3. Audience Engagement: Actively responded to comments and messages, fostering a loyal online community.

4. Platform Optimization: Optimized Facebook and Instagram profiles for maximum appeal and information.

 

Results

• Within the first 90 days, Olde Sonoma Public House's social media metrics saw significant improvements:

• Facebook: Reach increased by 154.4%, page visits grew by 51.2%

• Instagram: Reach skyrocketed by 342.3%, profile visits improved by 115.3%

 

Impact

• Enhanced Visibility: Increased reach and brand awareness

• Increased Engagement: Higher interaction from followers and potential patrons

• Audience Growth: Growth in reach and profile visits drove discovery and online community growth

 

Conclusion
Through strategic social media management and content creation, I successfully revitalized Olde Sonoma Public House's online presence. By elevating their reach and engagement, I positioned this charming pub for greater success, attracting new customers and fostering stronger connections with existing patrons.